The world of digital marketing is evolving at breakneck speed. And to stay competitive, companies, agencies and infopreneurs need powerful, centralized tools that can simultaneously manage lead generation, nurturing, sales funnels, SMS, emails, appointments and even customer support. Two mastodons face each other: GoHighLevel and ClickFunnels.
But which one should you choose in 2025? Which one is really the most comprehensive? Which one offers the best return on investment? Spoiler: GoHighLevel is the clear winner. But let’s look at the reasons why.
Founded by Russell Brunson, ClickFunnels is a sales funnel creation tool launched in 2014. It has revolutionized the way infopreneurs and e-commerce vendors create their sales pages without developers.
Main goals: Build sales tunnels quickly without coding.
Target audience: Infopreneurs, online trainers, e-commerce merchants with little technical background.
GoHighLevel was recently launched and is aimed primarily at marketing agencies, freelancers, coaches and local businesses who want to centralize their entire marketing ecosystem in a single interface.
The mainobjective: to offer an “all-in-one” platform that includes CRM, automation, landing pages, pipelines, SMS and email campaigns, calendar integration and the creation of white-label SaaS.
Target audience: Agencies, consultants, local stores and even B2B sellers.
Key features: Face-to-face
| Feature | GoHighLevel ✅ | ClickFunnels ❌ |
|---|---|---|
| Sales funnel creation | Yes (drag & drop) | Yes (drag & drop) |
| Built-in CRM | ✅ Advanced | ❌ Basic |
| Email & SMS automation | ✅ Native | ❌ Partial / via integrations |
| Appointment booking (Calendly built-in) | ✅ Included | ❌ Not native |
| Mobile app | ✅ iOS + Android | ❌ Not available |
| Sales pipeline (kanban) | ✅ Integrated | ❌ No |
| Calls & SMS from the platform | ✅ Native Twilio | ❌ No |
| Live chat tool | ✅ Included | ❌ No |
| SaaS mode / White-label | ✅ Yes | ❌ No |
| Pricing per user | Unlimited | Per user |
| Multi-client accounts | ✅ Yes | ❌ No |
| Full rebranding (Logo, domain, etc.) | ✅ Complete | ❌ Not possible |
To have email + SMS marketing, you’ll need to pay for external tools like ActiveCampaign, Twilio, Calendly, Zapier, etc.
Everything is centralized: Tunnel, CRM, SMS, email, calls, calendar, support, mobile app, rebranding. No mandatory additional external costs.
An agency can onboard multiple clients, offer them tunnels and CRM tracking, automate Facebook or Google Ads leads, track conversion stats… without depending on 6 different tools.
A business coach can create a booking tunnel, collect Stripe payments, send SMS confirmations and track everything in a single pipeline. The mobile app even makes it possible to manage leads on the go.
With the white-label SaaS mode, you can literally launch YOUR competitor tool to ClickFunnels… with a few clicks. You set your prices and subscriptions and manage everything under your domain with your branding.
Even though GoHighLevel dominates in almost all technical and financial aspects, ClickFunnels can still make sense in some very specific cases. If you’re a solopreneur, a starting infopreneur or a learner who wants to build a quick sales funnel without having to worry about CRM or complex automation, then ClickFunnels is still an affordable choice. The user interface is ultra-intuitive, the templates are ready to go, and you can focus on your offer without getting lost in the tech. Moreover, Russell Brunson’s universe (books, trainings, events) may motivate some profiles to join this very “marketing show-like” ecosystem.
For $297/month (GoHighLevel), you replace :
Potential savings: +500 $/month.
You no longer have to connect five tools via Zaps that can fail. Everything is native: CRM, automation, lead management, SMS, calling, billing, appointment booking.
ClickFunnels does not allow you to resell its tool. GoHighLevel does. You can create a recurring offer under your own brand, sell access to your tunnel + CRM tool and generate recurring passive income.
ClickFunnels is still a good tool for getting started in the sales tunnel, but it is now too limited and too expensive for what it offers. In 2025, users are looking for ways to centralize and automate without ruining themselves in the process.
GoHighLevel is clearly the best option if you want :
Save time and money and free yourself from dependence on integrations.
