When it comes to centralizing your marketing, managing your leads, automating your sales tunnels and developing solid customer relationships, two giants clash: GoHighLevel and HubSpot. While HubSpot is renowned for its robustness in large organizations, GoHighLevel is increasingly establishing itself as the secret weapon for agencies and consultants who want to scale quickly without exploding costs.
This comparison gives you a clear, honest and 100% useful overview of how to choose the right tool for your profile, and shows you why GoHighLevel is, in the vast majority of cases, the most strategic choice.
HubSpot, launched in 2006, is a marketing automation behemoth. It is based on a modular structure: each advanced functionality is integrated into a “Hub” (Marketing, Sales, CMS, Service, etc.). While the basic CRM is free, the real pro features quickly become very expensive as you move upmarket.
HubSpot is particularly popular with structured SMEs and B2B companies, who need a tool that is ultra-compliant, compatible with enterprise systems and with multiple teams.
GoHighLevel, on the other hand, is designed by and for agencies. The challenge? Replace 6 to 10 different tools with a single platform. Sales tunnel, CRM, SMS/email dispatch, appointment management, automation, customer service, SaaS white-label: everything is integrated at no additional cost per user.
It’s the perfect tool for those who want to :
| Criteria | GoHighLevel ✅ | HubSpot ❌ |
|---|---|---|
| Centralized CRM | Yes, fully integrated | Yes, free basic version, but limited |
| Sales funnels & upsells | Yes, native | No, requires CMS Hub or integration |
| Email marketing & automation | Yes, unlimited | Yes, but limited by plan and contact volume |
| SMS / Calls / Voicemail | Yes, integrated via Twilio | No, via external add-ons |
| Appointment scheduling / calendar | Yes, included | Yes, in certain plans only |
| White-label resale | Yes, available from $497/month | No |
| Mobile app | Yes | Yes, but limited |
| Visual sales pipeline | Yes | Yes, in Sales Hub |
| Stripe / WooCommerce integration | Yes | Partial or complex |
| Pricing | Fixed and unlimited | Per hub, per user |
HubSpot seems free… but only at first. To access the really advanced functions, you need to stack up the Hubs, often at several hundred dollars each. Here’s a concrete simulation:
For an SME with five to six users, the monthly bill is between $1,500 and $2,000.
Fixed price. Zero user surcharges. All included.
GoHighLevel is particularly suitable if you’re an agency or freelancer wishing to centralize all your tools in a single platform. It’s perfect if you want to offer a turnkey white-label marketing service, automate lead acquisition, follow-ups, appointment setting and sales, while providing your customers with a personalized CRM portal. It’s also the ideal choice if you want a tool that doesn’t charge more as your business grows.
On the other hand, HubSpot becomes relevant if you work in a structured B2B company, with several sales teams and a complex sales process. It’s ideal if you work in a corporate environment integrated with Salesforce, Jira or SAP. HubSpot is also suitable if you need advanced reporting, a high level of compliance (including RGPD), and your budget can absorb the cumulative cost of the various Hubs and additional users.
Even if GoHighLevel is more complete and cost-effective in most cases, HubSpot retains its legitimacy for large SMEs and structured businesses. If you have a marketing department, a sales department, customer support, and strong requirements in terms of security, RGPD compliance or multi-user management at high granularity, HubSpot remains a stable and recognized solution. It’s also a good choice for companies already integrated into a Salesforce or Oracle ecosystem.
GoHighLevel is aimed at players who want speed, freedom, profitability and total control over their digital environment. For agencies, freelancers, coaches, consultants, or even direct sales-oriented SMEs, it’s a solution that replaces seven tools for the price of one.
Do you want to create tunnels, manage your leads, automate your marketing, send SMS, schedule appointments, sell online, all from a single interface without having to connect everything manually? GoHighLevel is for you.
