If you’re considering GoHighLevel for your agency or business, understanding its pricing structure is crucial to selecting the right plan. With three main pricing tiers available—$97 per month, $297 per month, and $497 per month—each plan comes with unique features suited for different levels of business growth. Let’s break them down and help you determine which plan best fits your needs.
The Starter Plan is perfect for beginners or small agency owners just getting started. At just $97 per month, it is packed with essential features, making it an excellent value compared to many other software platforms.
Key Features:
Access to pipelines and automations
Unified conversations tab
Funnel builder
Calendar integration
Three sub-accounts (recently increased from just one)
The main limitation of this plan is the three-sub-account cap, which may not be suitable for rapidly scaling agencies. However, if you are a new agency owner, three clients can easily cover the $97/month cost.
The Unlimited Plan is designed for agencies looking to scale. At $297 per month, it removes the sub-account restriction, allowing for unlimited clients.
Additional Features:
Unlimited sub-accounts for multiple clients
API access for integrating with other apps
Branded desktop app with custom domain login
If you’re an agency owner planning to take on multiple clients, this plan provides scalability at a fixed monthly rate.
The SAS Pro Plan is the most advanced option, designed for established businesses looking to operate in SaaS mode. Priced at $497 per month, it includes all features from the lower-tier plans plus additional automation and revenue-generating capabilities.
Unique Features:
SaaS Mode – Enables automatic sub-account creation for clients who sign up via your website.
Rebilling Features – Allows for custom pricing on services such as SMS and email usage, letting you generate additional revenue.
Advanced AI Conversation Management – Charge for AI-powered interactions, making it easier to scale.
While this plan is powerful, it is best suited for experienced agencies or entrepreneurs with an established audience and a clear SaaS strategy.
GoHighLevel offers several optional add-ons that can enhance your experience:
White-Labeled Mobile App: $1,400 per quarter for a branded mobile experience.
White-Labeled Zaps: Custom integrations with Zapier.
Eliza Platform: $500/month for managing all sub-accounts in one place.
Advanced Setup: $11,000 for full-service onboarding and setup.
If you’re a beginner or solo entrepreneur → Starter Plan ($97/month)
If you’re scaling an agency with multiple clients → Unlimited Plan ($297/month)
If you want to automate and offer SaaS services → SaaS Pro Plan ($497/month)
GoHighLevel’s pricing structure is designed to accommodate businesses of all sizes. The Starter Plan offers incredible value for beginners, while the Unlimited and SaaS Pro Plans cater to scaling agencies and advanced users. No matter which plan you choose, GoHighLevel provides robust features to streamline your agency’s operations and boost revenue.
If you’re interested in getting started with GoHighLevel, be sure to explore the plans in detail and consider your business needs before making a decision.
